Mercedes-Benz
The pulse of a new generation
Agency
Atelier Markgraph
Atelier Markgraph
Client
Daimler AG
Daimler AG
Production
Barbecue Mediendesign
Barbecue Mediendesign
Director
Roland Lambrette
Roland Lambrette
Music
Michael Kadelbach, Parviz Mir-Ali
Michael Kadelbach, Parviz Mir-Ali
Task
Concept
Directing
Motion Graphics
CGI
We created the entire dramatic staging, graphics and cgi elements for this show.
We created the entire dramatic staging, graphics and cgi elements for this show.
Team
Daniel Ahrens, Rüdiger Chmielus, Peter Dembinski, Daniel Lo Iacono, Marcus Martinez, Matthias Schilder, Daniel Schulz
Daniel Ahrens, Rüdiger Chmielus, Peter Dembinski, Daniel Lo Iacono, Marcus Martinez, Matthias Schilder, Daniel Schulz
"what a blast"
![Stage. Mercedes-Benz IAA 2011 Trade Show.](https://barbecue-design.de/user/pages/02.projects/20.mercedes-benz-iaa-2011/IAA2011_MB_02.jpg)
![Car driving on stage. Mercedes-Benz IAA 2011 Trade Show](https://barbecue-design.de/user/pages/02.projects/20.mercedes-benz-iaa-2011/IAA2011_MB_03.jpg)
![Stage in action. Mercedes-Benz IAA 2011 Trade Show](https://barbecue-design.de/user/pages/02.projects/20.mercedes-benz-iaa-2011/IAA2011_MB_04.jpg)
![Stage with colors. Mercedes-Benz IAA 2011 Trade Show](https://barbecue-design.de/user/pages/02.projects/20.mercedes-benz-iaa-2011/IAA2011_MB_05.jpg)
![Stage action. Mercedes-Benz IAA 2011 Trade Show](https://barbecue-design.de/user/pages/02.projects/20.mercedes-benz-iaa-2011/IAA2011_MB_06.jpg)
![The show. Mercedes-Benz IAA 2011 Trade Show](https://barbecue-design.de/user/pages/02.projects/20.mercedes-benz-iaa-2011/IAA2011_MB_07.jpg)
![Oldtimers on stage. Mercedes-Benz IAA 2011 Trade Show](https://barbecue-design.de/user/pages/02.projects/20.mercedes-benz-iaa-2011/IAA2011_MB_08.jpg)
![People in front of stage. Mercedes-Benz IAA 2011 Trade Show](https://barbecue-design.de/user/pages/02.projects/20.mercedes-benz-iaa-2011/IAA2011_MB_09.jpg)
![Still from stage video. Mercedes-Benz IAA 2011 Trade Show](https://barbecue-design.de/user/pages/02.projects/20.mercedes-benz-iaa-2011/IAA2011_MB_11_Title.jpg)
![The show. Mercedes-Benz IAA 2011 Trade Show](https://barbecue-design.de/user/pages/02.projects/20.mercedes-benz-iaa-2011/IAA2011_MB_10_Title.jpg)
125! Mythos meets future.
Massive LED content with architectual visuals. A Media Manege.