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Lexus
Lexus Hybrid Drive

Agency
Deri Design
Client
Lexus
Production
Barbecue
Director
Rüdiger Chmielus, Janos Deri, Martin Schwember
Music
Michael Kadelbach
Task Concept CGI Motion Graphics
Barbecue took care of the creative process and the production.
Team
Rüdiger Chmielus, Tina Löwenstern, Peter Janoschka, Andrew Meyer, Anna Pietocha
Poster image of Lexus Hybrid Drive
"With a mantra that says “We don’t do annoying rubbish!” I knew Barbecue Design were going to be something a bit special, and they certainly don’t disappoint." Swize Red Giant
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Northern lights. Still from Lexus Hybrid Drive Commercial
Effects. Still from Lexus Hybrid Drive Commercial
More effects. Still from Lexus Hybrid Drive Commercial
Light effects. Still from Lexus Hybrid Drive Commercial
CGI. Still from Lexus Hybrid Drive Commercial
CGI effects. Still from Lexus Hybrid Drive Commercial
Motion effects. Still from Lexus Hybrid Drive Commercial
Moving effects. Still from Lexus Hybrid Drive Commercial
Three cars. Still from Lexus Hybrid Drive Commercial
Car on stage. Still from Lexus Hybrid Drive Commercial
An poetic approach for a great technology

The main goal was to design an almost surreal surrounding, in which two energy forces symbolize the hybrid technology. Supporting this with an inspiring soundtrack from Michael. We had a great time during the production phase.

Three cars. Still from Lexus Hybrid Drive Commercial
Next Project Lexus LX 2016