Skip to content

Lexus GS Debut
The unseen force

Agency
TYO Inc. 1st Avenue
Client
Lexus Japan Sales & Marketing Div.
Production
Knockonwood Inc.
Director
Manjot Bedi
DoP
Manjot Bedi
Music
Michael Kadelbach
Team
Offline Editor: Rüdiger Chmielus; Stefan Gruschke, Thomas Flechel, Stefan Laschet, Marcus Martinez, Jorinna Scherle, Matthias Schilder
The "force" shows the special moment of pure driving. Rüdiger Chmielus Creative Director Barbecue
The unseen force.

In this commercial the The GS exudes a mysterious and abstract aura of power. By visually expressing what cannot normally be seen, the “force" shows the special moment of pure driving pleasure.

Next Project Bloom