Lexus GS Debut
The unseen force
Agency
TYO Inc. 1st Avenue
TYO Inc. 1st Avenue
Client
Lexus Japan Sales & Marketing Div.
Lexus Japan Sales & Marketing Div.
Production
Knockonwood Inc.
Knockonwood Inc.
Director
Manjot Bedi
Manjot Bedi
DoP
Manjot Bedi
Manjot Bedi
Music
Michael Kadelbach
Michael Kadelbach
Task
Vfx
Cgi
Colorgrade
Retouch
Barbecue did all the visual effects and all of the postproduction.
Barbecue did all the visual effects and all of the postproduction.
Team
Offline Editor: Rüdiger Chmielus; Stefan Gruschke, Thomas Flechel, Stefan Laschet, Marcus Martinez, Jorinna Scherle, Matthias Schilder
Offline Editor: Rüdiger Chmielus; Stefan Gruschke, Thomas Flechel, Stefan Laschet, Marcus Martinez, Jorinna Scherle, Matthias Schilder
The "force" shows the special moment of pure driving.
The unseen force.
In this commercial the The GS exudes a mysterious and abstract aura of power. By visually expressing what cannot normally be seen, the “force" shows the special moment of pure driving pleasure.
